![]() The promise of AI enables a wealth of opportunities for players in the Connected TV ecosystem to offer better ad and content experiences. Samba AI will help drive expanded monetization capabilities for both television manufacturers and publishers. This “smart pause” displays supplemental information about on-screen actors and actresses as well as non-intrusive pause ad units that are embedded within the additional information. Disruptel’s Smart Screen product, integrated into Samba AI, allows television manufacturers the ability to offer a “smart pause” functionality. This ML-powered video analysis goes beyond just the program or ad appearing on the TV, it can understand product placement, logo appearances, and integrated advertising which has the potential to provide advertisers deeper insight into the value of their investments across platforms. By leveraging Disruptel’s ML technology, on-screen content can be analyzed in real time to identify people, brands, and products that appear. ![]() Integrating Disruptel’s capabilities within Samba TV’s existing Samba AI technology infrastructure will help enable the next generation of cutting-edge content recognition technology. The acquisition expands Samba TV’s Samba AI offerings, a suite of advanced investments in AI and ML technologies to unlock new capabilities in the Connected TV market. This week, Samba TV furthered its commitment to driving the industry into the future with its acquisition of Disruptel, a pioneering startup that creates AI-based products powered by computer vision, natural language processing, and voice technologies. For consumers, advertisers, content publishers, and even TV manufacturers, the future of television lies in artificial intelligence and machine learning (ML) innovation. Artificial intelligence (AI) is not a new concept in the tech sector, but its use in Connected TV is still nascent. ![]()
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